Posts Tagged ‘cognician’

The Decision Book

Cognician is proud to announce that we will be releasing a cog based on Mikael Krogerus and Roman Tschäppeler’s European bestseller, The Decision Book. The cog will be available in our cog store on the 6th of January 2011. We crack a brief mention in this article by Alex Butterworth in the

We secured the rights to adapt The Decision Book from Profile Books in London and hence we have the rights to distribute the cog throughout the world, except in the US. Rest assured that we are doing all we can to make the cog available to our users in the United States as soon as possible.

We are also fortunate to have secured the assistance of five MBA students from Harvard University who will help us to market The Decision Book Cog. The graduate students are among a group of 50 who will be in Cape Town on the 10th and 11th of January 2011 to interact with local entrepreneurs.

So mark your calendars and remember to look out for the The Decision Book Cog in our store in early January. Imagine starting the year knowing you have a dynamite digital companion to help you make brilliant decisions all year long!


We had the idea in December 2006. Doodles turned to mindmaps, which turned into sketches that became prototypes. We started building the current version in January of this year. And we started servicing our first client, The Allan Gray Orbis Foundation, in August. Now, finally, the new is live and the Cognician app can say, “Hello world!”

We have a lot of work to do before Cognician is in the shape that we want it to be. And although there are currently bugs, we are satisfied that it can live up to it’s promise to help you think better, further and faster. So please download the app and a few cogs and let us know what you think. There are only six cogs in the store right now, but we’ll be adding loads more in the weeks ahead.

We’ll soon tell you more about the great work we’re doing with the Allan Gray Orbis Foundation. And we’re itching to tell you about our newest client too, but that’s still a secret for now.

When I was 11 years old, I had an epiphany. It was my first, of course. I wasn’t so precocious that I had epiphanies before the age of 11. I was reading in bed, opposite a tall bookshelf stacked with books. The book was 1984. Winston Smith was being threatened with torture in Room 101 and I suddenly realised that this book was all about an idea. I’m not sure how my 11-year-old mind described that idea, but I remember thinking that Animal Farm, which I had read a while before, was also about an idea. Then I looked up at the bookshelf opposite my bed and my mind opened up to the epiphany that every one of those books was about an idea too. Right away it seemed important to me that I should find out what each and every one of them were. From that moment I fell in love with books and ideas forever.

Years later, I embarked on a four-year degree in literature. I chose every course available that allowed me to read and to learn how to write. Nearly every thought I have today is influenced in some way by the time I spent in deep contemplation of the books I read during those years. When I left university I started working with my brother, Barry. During our long partnership we have created many products – books, games and other learning experiences – which we could not have built without the intuition, sensitivity and creativity that we nurtured by the reading of great literature. We owe so much to the books we’ve read.

Intuition, sensitivity, creativity… I borrowed these words from Rheina Epstein, who introduced herself to me after my presentation last week at Net Prophet. A tiny package of intellectual dynamite, she exploded in front of me with a barrage of criticisms for my apparent distaste for books. I can’t remember exactly what she said, but she wrote down the gist of it on a piece of paper and handed it to me after the conference once we’d spoken and cleared up our differences:

Facts and technological advances need to be processed with the intuition, sensitivity and creativity developed by the reading of imaginative literature to produce results that are both innovative and humane.

She’s right of course. And that’s why she mistook my zeal for Cognician – for being a new way to capture and consume knowledge – as an indication that I dislike books. Nothing could be further from the truth. The stillness I find in reading is the cornerstone of my sanity. What Rheina did not understand – and what I failed to explain – is that Cognician is not suitable for fiction. It is focused on non-fiction works that help you get something done. What Rheina perceived as a beef with books is actually my impatience with the lazy application of the book form onto units of knowledge that could sometimes be better packaged in other ways. Ways that help you get things done.

Each time Barry and I design a new product we read from hundreds of different resources as part of our research. These can include books, blog posts, white papers or anything that can give us deeper insight into our challenge. Often we will read for hours before finding a single helpful nugget of knowledge in a deep bed of irrelevant ideas. That nugget then becomes one unit in a new latticework of knowledge that holds our product together. It’s a laborious but invaluable process to ensure we create intellectually robust materials.

With Cognician, however, we’re able to go directly to the relevant ideas in a variety of resources. We can select ideas from any number of them and we can build new mental latticeworks with no more effort than it takes to drag, drop and click. Cognician takes the slog out of research. It makes smart thinking systematic. It leaves your mind free to make connections and see patterns. It helps you get difficult stuff done. And it does it faster than a pencil and paper and a pile of books.

Will it help to cultivate your intuition, sensitivity and creativity? Perhaps. Will it replace the quiet and beautiful journey of the mind into a piece of fine literature? Of course not. And we wouldn’t want it to.

Cognician came out of stealth mode this weekend to a surprising and humbling round of applause. We couldn’t have chosen a better occasion for it. Geekretreat at Stanford Valley Lodge was an inspiration from start to finish.

Organised by geeks and for geeks, the event is something of a think tank for all things geek. The theme of the weekend was how to make online education in SA better. While the theme was sometimes lost amidst issues that the majority of attendees found more pressing – how to enable mobile payments more easily, for example – some great ideas were thrashed out, which will help advance the work of those attendees who operate in the online education space.

Some of the sharpest tech minds in the country shared ideas around their projects and their challenges. Although every part of it was hugely interesting and inspiring, some of my personal highlights included:

  • Stefan Magdalinski’s presentation on the theft-based civic information websites he has created in the UK, which deliver previously concealed public information to the general population.
  • Sheraan Amod’s lighting-quick presentation on the Personera. (Watch out for this one! Personera is taking full advantage of Facebook’s traffic and it’s going to be big.)
  • Ivo Vegter’s talk on the “one rule that hobbles mobile payments”, where he discussed the legislation that totally hamstrings the progress of so much local business.
  • Eve Dmochowska’s presentation on her plans to create a crowd-sourced seed fund for local entrepreneurs.
  • Andy Volk’s insights on how to incubate new projects in your existing company.

Positive feedback on Cognician was outstanding. We really couldn’t have hoped for a better response. The following people, among others, took a personal interest and we hope to include them all in early testing and roll-out:

  • Andrea Broom, Jolanda de Villiers and Hermie Voulgarelis from the Cape Peninsula University of Technology are keen to adopt the use of Cognician in the classroom as early as possible.
  • Elaine Rumboll, the Director of Executive Education at UCT’s Graduate School of Business wants to use the mobile version of Cognician in her executive training programmes.
  • Michael Rowe, a physiotherapy lecturer and PhD student wants to incorporate the use of Cognician in teaching.
  • Jarred Cinman, Product Director at Cambrient – a digital marketing & web development company – wants to use Cognician as a project managment tool to direct best practices at Cambrient.

After an inspiring weekend, we’re charged to face a week in which it seems that we’re now out in the wild after being in hiding. And it feels great!

So a special thanks must go to Heather Ford, Eve Dmochowska and Justin Spratt for organising such a fantastic event. And thanks to the sponsors: Skyrove, Yola, RAMP, Seacom, Orca, econsultant, Jackie Scala, White Wall Web and Old Mutual. Also, big thanks to Stanford Valley for their excellent hospitality.

Thanks especially to Old Mutual, who provided our scholarships. We have since contributed to the fund ourselves to allow future scholars to attend, but thanks to Old Mutual for getting us through the door after the entires were closed.

External links:

From xsyn’s blog

From Of Relevance

From White Wall Web –

From Gottaquirk

From Techcentral –

From Michael Rowe –

We have always been fascinated by ideas. That’s why we are building Cognician – an application and a platform that makes using powerful ideas as easy as clicking on a mouse. By using ideas, we don’t mean just thinking about things. We mean putting ideas to use to do things. What kinds of things? More on that later.

Since December 2006, Barry and I have been working in some way or another on Cognician. Although the love of ideas is in our DNA, Cognician properly began life as a seminar that Barry created for UCT’s graduate school of business on critical and creative thinking. When we decided to turn the content of that seminar into software, we realised that we were creating a platform for the delivery of many kinds of content. The platform and the application evolved into what we now call, Cognician: the original thinking guide.

So how does it work? What does it do? Who is it for? What will it do for you? Until we release Cognician, and for some time after, this blog will answer all these questions and more. We hope you enjoy reading it and we look forward to hearing your thoughts.